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WHY YOU SHOULD BUDGET FOR A LUXURY HAIRCUT ON A REGULAR BASIS

There are certain things that, because we do not do them very often—or because it is especially important that the service is done right—we are willing to pay a higher price for. An upscale dinner, massage, and a nice manicure or pedicure are all things that we do not think twice about the cost of because we want to make sure that everything is perfect. So why, when it comes to hair, do we think differently?

Many people will budget for a relaxing massage or a nice anniversary dinner, but balk at paying more than the cost of a fast-food meal for a haircut. But the reality is that a haircut should be treated like any other semi-regular luxury or service, and budgeted for accordingly. Why?

- Getting the perfect haircut a few times a year—rather than a less-than-perfect haircut every six weeks or so—means that you will not have to cut off as much or make as many trips to get your hairstyle exactly how you want.

- Your hair and how it frames your face is one of the first things people notice about you! Investing in a quality, regular haircut ensures that you are always presenting yourself how you want to be presented.

- Three words: value added services. Some of the things that make a luxury haircut luxurious are head massages, hot towels, styling guidance, and a great blowout at the end. You definitely will not be getting all of those things at a cheap walk-in clinic.

- Self-care is important! How many things do you do for just you? If we are being honest, we could probably all stand to treat ourselves a little more. A luxury haircut is a great way to take care of yourself and put your best foot forward in the coming new year.

- You can have confidence knowing that you will walk away with a haircut you really, truly love. When you are paying a premium price for a hair service, it means that the stylist you are working with has years of experience and ongoing education to ensure that he or she is knowledgeable about current trends and how to achieve the perfect cut for you.

These are just a few of the reasons to budget for a luxury haircut on a regular basis, but there are many more! At Element Salon, luxury is what we specialize in. All of our stylists are experienced and educated in the art of giving you the perfect cut every time and making you feel pampered and flawless. We would love to show you what sets us apart!

Visit our website at elementsalonnashville.com to learn more about our stylists and all the services we offer, or call (615) 383-2045 to schedule your appointment today!

MANAGING GUEST EXPECTATIONS AS A HAIR STYLIST

In the age of Pinterest and Instagram, sometimes it can be hard for stylists and clients to be on the same page. Many clients struggle communicating exactly what they want, and many stylists struggle communicating what is possible given the bounds of the client’s hair texture, desires, and budget. But with a little hard work and honesty, stylists can always be sure that they are communicating well with their clients. Expectations can be set realistically and mindfully so that everyone walks away happy.

Mismatched expectations usually occur around three things: time, money, and style. A client may want a hairstyle or color that, given the state of their current hairstyle, will take two or three appointments to gradually transition to—but they expect it can be done in one. They also may not realize the cost of achieving and up keeping a certain style; this is especially true for some of the fashionable and on-trend colors today such as blues, purples, and more. It takes a lot of work (and money) to achieve the look in the first place, and even more to upkeep it regularly. And finally, some clients may desire a look that the natural texture of their hair was never designed to be able to achieve, no matter how much work is done to it.

In these situations, it is important for stylists to…

– Look the guest in the eye and be sincere and honest. Let them know you want them to have a fabulous hairstyle as much as they do! Developing a trust relationship with your client from the start is absolutely essential.

– Not be afraid to talk about money. Money talk can be uncomfortable at times, but it is better to set expectations up front rather than afterwards. Getting an idea for the price point your client is comfortable at can help you move forward and keep them happy.

– Offer creative solutions, and give your client options. You may not be able to do exactly what they want in the time frame they want within the budget they want, but there are almost always creative ways you can start working towards their end goal without damaging their hair or their bank account. Talk through the options with them, and be as creative as you can!

Stylists who communicate well with their clients about time, money, and style can be sure that their clients will thank them and trust them in the future, and both stylist and client will be happy with the finished product.

For more information about Element Salon and all of our fabulous and creative stylists, call (615) 383-2045 or visit our website at elementsalonnashville.com.