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Introducing INOA

Tired of an itchy scalp and the tell-tale ammonia odor that  accompanies hair color services in other salons? You’ll be  completely spoiled after experiencing INOA hair color at element. This innovative hair color from L’Oreal is available in a gorgeous palette of lustrous, vibrant hues with absolutely no ammonia, no odor, and no discomfort. In addition, INOA infuses your hair with 6 weeks of targeted nutrition, deep hydration, and superior shine.

Our INOA Color Care collection at element will also extend the intensity and radiance of your color with protective shampoo, conditioner and masque.