INOA, THE HAIRCOLOR OF THE FUTURE. NO ODOR, NO AMMONIA.

L’Oréal Professionnel creates INOA, the new professional permanent haircolor to darken/lighten hair or cover white. And it is totally ammonia free! It is a true technological breakthrough that transforms the coloroing experience from A to Z.

At the heart of INOA, ODS is a breakthrough technology: A rich oil-based delivery system that maximizes the effectiveness of the haircolor system.

THE FIRST HAIRCOLOR WITH ODS TECHNOLOGY:
UNCOMPROMISED COMFORT, SUPREME RESPECT FOR THE HAIR

Indulge yourself with a highly sensorial haircolor experience.

The creamy texture of INOA is reminiscent of a luxurious beauty cream. Scalp discomfort is significantly reduced due to the proven performance of the formula enriched with dermo-portective agents. Color after color, the hair fiber is better preserved. Hair is as smooth as before the color was applied, for a softer touch.

WITH INOA, THE POWER OF COLOR IS INFINITE

Whatever the color that suits you best - an icy brown, a luminous blonde or dazzling red - we will create a tailor-made color that is deep, sublime and extremely shiny.

Whether you want to change your color, cover your white hair or simply enhance the reflects of your natural color:

INOA HAIRCOLOR MEETS YOUR NEEDS.