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MANAGING GUEST EXPECTATIONS AS A HAIR STYLIST

In the age of Pinterest and Instagram, sometimes it can be hard for stylists and clients to be on the same page. Many clients struggle communicating exactly what they want, and many stylists struggle communicating what is possible given the bounds of the client’s hair texture, desires, and budget. But with a little hard work and honesty, stylists can always be sure that they are communicating well with their clients. Expectations can be set realistically and mindfully so that everyone walks away happy.

Mismatched expectations usually occur around three things: time, money, and style. A client may want a hairstyle or color that, given the state of their current hairstyle, will take two or three appointments to gradually transition to—but they expect it can be done in one. They also may not realize the cost of achieving and up keeping a certain style; this is especially true for some of the fashionable and on-trend colors today such as blues, purples, and more. It takes a lot of work (and money) to achieve the look in the first place, and even more to upkeep it regularly. And finally, some clients may desire a look that the natural texture of their hair was never designed to be able to achieve, no matter how much work is done to it.

In these situations, it is important for stylists to…

– Look the guest in the eye and be sincere and honest. Let them know you want them to have a fabulous hairstyle as much as they do! Developing a trust relationship with your client from the start is absolutely essential.

– Not be afraid to talk about money. Money talk can be uncomfortable at times, but it is better to set expectations up front rather than afterwards. Getting an idea for the price point your client is comfortable at can help you move forward and keep them happy.

– Offer creative solutions, and give your client options. You may not be able to do exactly what they want in the time frame they want within the budget they want, but there are almost always creative ways you can start working towards their end goal without damaging their hair or their bank account. Talk through the options with them, and be as creative as you can!

Stylists who communicate well with their clients about time, money, and style can be sure that their clients will thank them and trust them in the future, and both stylist and client will be happy with the finished product.

For more information about Element Salon and all of our fabulous and creative stylists, call (615) 383-2045 or visit our website at elementsalonnashville.com.